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You’re Too Expensive! Yeah,…What’s Your Point?
Victor Antonio, Sales Influence You’re Too Expensive! Yeah,…What’s Your Point? by Victor Antonio, Sales Influence Does price really impact how we view a product? Can price influence what we think of...
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Sales Influence Moment #4 – Price Presentation: Consolidate or Partition?
How you present price can have a huge impact on how well the client accepts or rejects pricing. There are two ways to present pricing: consolidated or partitioned. The video answers the question,...
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Sales Influence Moment #6 – Price Influence on Buyer Behavior (Consumer Choice)
A study done by folks at Stanford and the California Institute of Technology set out to understand the influence of price on the buyer’s perception of a product. In other words, they wanted to find out...
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Sales Influence Moment #17 – Consumer Psychology of Refunds and Discounts
In this video I show how the method of a Refund can impact a buyer or client’s perception. The key take-away here is understanding the psychology of how the “endowment effect” works and how you can use...
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Sales Influence Moment #19: How to Use Left Digit Distortion to Make Your...
Sometimes it’s all in HOW you present pricing!
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Sales Influence Moment #72 – Price Discounts Impact on Profitability, You &...
by Victor Antonio In this training video I walk you through how pricing discounts can hurt your company’s profitability and force you the salesperson to sell more. The example cited was obtained from...
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Guest Video: Customers Want the Best Value Not the Best Price
by Victor Antonio I was introduced to this video, featuring Paul Hunt, via my “Pricing and Strategy” Group on LinkedIn and thought it was worth sharing for three (3) reasons: 1. The speaker’s message...
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